Introducing the new brand JPAW Hair Salon: embark on your creative hair journey.

JPAW Hair Salon

OWN YOUR COLOUR UNIVERSE

Artisanal spirit and environmental concept

The flagship store of fashion innovation opens at K11 Musea.

Skilled artisans around the world create livelihoods and wealth with their hands. However, with the development of globalization and industrialization, craftsmen have gradually lost the value of handmade production. The craftsmanship that carries their generational culture and talent has also dimmed. To pay tribute to artisans from various professions—not limited to beauty and handicrafts, but also including chefs, bartenders, DJs, and others who embody the spirit of craftsmanship—the new brand JPAW was born.

About JPAW

The JPAW branch at K11 Musea is themed around "craftsmanship" and the new "environmental ESG" initiative, collaborating with global environmental organizations. From paints to towels and hair products, everything embodies a forward-thinking attitude that aligns with sustainable development trends.

We are honored and excited that JPAW is created by world-renowned comic artist and creative director Pat Lee. His impressive portfolio includes works for MARVEL and DC, such as illustrations and comics for major franchises like BATMAN, SUPERMAN, IRON MAN, X-MEN, FANTASTIC FOUR, WOLVERINE, and SPIDERMAN.

His original North American TRANSFORMERS comic series ranked as the best-selling comic for six consecutive months. He is internationally renowned for bringing a blend of animation-influenced styles to North American comics. He contributed to the SUPERMAN movie produced by Warner and designed IRON MAN for MARVEL.

Pat has also topped the legendary WIZARD MAGAZINE's list of the top ten hottest artists! He chose the rabbit as the IP theme because it symbolizes "good luck," "positivity," "cleverness," "inspiration," and is full of vitality and love, embodying creativity and compassion. Bringing all happiness and luck together in a comic character is the perfect representation of JPAW.

JPAW is known for its unparalleled technical team, composed of top hairstylists from Hong Kong, focused on developing original hairstyles. They continuously research and explore new realms of fashion, committed to providing the best hair styling services to clients. With highly creative concepts and the artistry of JPAW's original comic artist Pat Lee, it has become a must-visit hotspot in Tsim Sha Tsui. Hair Corner invites you to embark on an immersive, transformative, and creatively styled hair journey.

When discussing the integration of the JPAW rabbit IP character with the trendy toy store, it creates a scene filled with creativity and charm. This combination is not merely a visual style pairing but a fusion of culture and art that offers customers a new aesthetic experience and social space. The JPAW at K11 Musea combines hairdressing, trendy toys, streetwear, and environmentalism, making it a world-first innovation.

Environmental Concept at K11 Musea

JPAW features ceilings painted with Graphenstone, a natural mineral paint from Spain, based on lime with graphene technology added to the formula. This paint can absorb carbon dioxide and improve indoor air quality. Graphenstone lime paint contains no harmful substances and has received multiple global green certifications. For every 15 liters of eco-friendly paint used, it can absorb over 10 liters of carbon dioxide, equivalent to the absorption capacity of a 250-kilogram mature tree. JPAW collaborates with Graphenstone to create a pioneering global eco-salon concept with exceptional quality, advocating for "green communities and eco-friendly living," using the most natural materials to create a healthy environment, reduce carbon emissions, and promote sustainable development.

Additionally, JPAW is closely collaborating with the Swiss company #tide ocean material to produce its own products, incorporating #tide's technology and materials.

Immersive Naked Eye 3D Experience

JPAW has partnered with Hong Kong Yuan Yuan Technology Ltd. (Web3.0 Technology Ltd.) to introduce a new technology: "naked eye 3D" screens. This technology allows users to experience 3D visuals without the need for helmets or glasses, relying solely on the naked eye for recognition. It combines VR (virtual reality) technology as an entry point into the immersive metaverse. Its realistic and visually striking effects can provide a new sensory experience in indoor settings like shopping malls, prompting spontaneous social media sharing by customers.

Color Master Team Joins

Our team of hairstylists is renowned for their exceptional coloring skills and deep understanding of color. With years of industry experience, they continuously pursue further education to master the latest coloring techniques and trends. These hairstylists are passionate about exploring the infinite possibilities of color, from classic solid dyes to innovative gradients and highlights, with each creation reflecting their pursuit of beauty and keen insight into clients' needs.

Their expertise is not only evident in their technical skills but also in their strong communication with clients. Each hairstylist tailors the most suitable coloring plan based on the client's skin tone, hair type, and personal style, ensuring that every client achieves a unique and captivating hair color. The enthusiasm and creativity of this team make them stand out in the industry, establishing them as the go-to coloring experts in clients' eyes.

To become "artisans" in the industry, we must possess dedication and perseverance. Every movement of a hairstylist is precise and deliberate. They practice and refine their exceptional skills daily, creating the craftsmanship of true artisans. The birth of JPAW embodies our commitment to the spirit of craftsmanship and our belief in the constant pursuit of innovation.

JPAW Hair Salon

Address: B2/F, Shop B201-14, K11 Musea, 18 Salisbury Road, Tsim Sha Tsui

Reservation Phone: 2116 4864

Instagram Links: JPAW Salon

Media Inquiries:

Mr. Zac Lam: 2507 2268 / 9866 8439 | zac@hair-corner.com

Ms. Elaine Chan: 2869 4333 / 6871 6882 | elainechan@hair-corner.com