JPAW Hair Salon x Davines The Present Time Product Launch: Sustainable, Innovative, and Efficient - Creating an Eco-Friendly Hair Care Experience

On 11 August 2025 (Monday), the Davines The Present Time product launch was held at JPAW Hair Salon in K11 Musea. In the morning, JPAW's professional hairstyling team showcased the diverse color range of Davines' new hair dye series, The Present Time, along with creative styling and colour testing. In the evening, a DJ party allowed guests to dance to the rhythm and enjoy a night of musical celebration together.

Davines has recently launched the Japanese-style semi-permanent hair dye, The Present Time. This ammonia-free formula, combined with biomimetic hair repair technology, not only provides delicate highlighting effects and long-lasting color but also helps to repair, strengthen, and protect the hair, offering up to 4 weeks of UV protection. The product contains up to 93% natural ingredients and is dermatologist-certified. Its lightweight, recyclable packaging is made from biocycle plastic and FSC-certified paper, allowing every user to show their care for the environment while pursuing beauty.

Felix CHIU （Davines Commercial Director）

JPAW Hair Salon: A Professional Salon Combining Art, Trendy Playfulness, and Environmental Concepts

For this new product launch, JPAW Hair Salon as the main venue. JPAW Hair Salon uniquely combines "hairdressing, trendy play, and environmentalism," with a focus on "craftsmanship" and "sustainability." It pays tribute to various skilled artisans while not only providing professional hair services but also promoting a green lifestyle. From using eco-friendly paints to selecting sustainable products, JPAW adheres to the principles of sustainable development, leading a new trend in the hairdressing industry and creating an eco-friendly hair care experience.

For the salon IP concept, international top comic artist and creative director Pat Lee has created a rabbit IP character that symbolizes luck and creativity, offering customers a feast of cultural and artistic fusion. Additionally, JPAW has introduced an unprecedented immersive naked-eye 3D screen, combined with XR technology, creating stunning visual effects that make the salon a fashionable hotspot for social media.

Pat LEE（ JPAW IP DESIGNER）

JPAW not only offers professional hair services but is also committed to promoting a green lifestyle. From using eco-friendly paints to selecting sustainable products, JPAW adheres to the principles of sustainable development, leading a new trend in the hairdressing industry.

Jofee Lee （ JPAW Managing Director）

JPAW closely collaborates with the international environmental organization #tie ocean material and is honored to invite Asia Representative Mr. Isaac Ma to share insights on environmental concepts and the direction of future collaborations on eco-friendly projects with JPAW.

Mr. ISAAC MA （#tie ocean material Asia Representative）

Davines and JPAW have carefully prepared insulated cups printed with eco-friendly paint as exquisite gifts. The turtle image "Sammy," designed by Hong Kong artist Ryan Chan, is depicted on the bottle and features the JPAW rabbit picking up trash on the beach. This design aims to encourage everyone to protect the environment and raise environmental awareness. Customers who purchase The Present Time hair dye series at JPAW can redeem this gift for free. We invite you to embark on a hairdressing journey that combines immersion, innovation, and artistry.

 Ryan Chan （Hong Kong Visual Artist ）

JPAW's professional hairstyling team will present a diverse range of coloring, creative styling, and color testing workshop for Davines' new hair dye series, The Present Time.

Venneth （JPAW Chief Director）

Kitty ( Color Test Consultant/ Stylist )

At the nighttime DJ party, guests come together to sway with the rhythm, enjoying a night of musical revelry.

About JPAW

Since its establishment in Tsim Sha Tsui's K11 Musea, JPAW hair salon has become a highly acclaimed, trendy hair salon. JPAW combines "hairdressing, trendy play, and environmentalism," with branches themed around "paying tribute to artisans" and the new "eco-friendly ESG" initiative. Collaborating with global environmental organizations, JPAW adheres to sustainable development trends through the use of eco-friendly paints and hair products.

JPAW is renowned for its unparalleled technical team, composed of Hong Kong's top hairstylists, focused on developing original hairstyles. They continuously research and explore the latest coloring techniques and fashion trends, committed to providing the best hair styling services to customers. With highly creative concepts and the artistry of JPAW IP's original comic artist Pat Lee, JPAW has become a must-visit hotspot in Tsim Sha Tsui, inviting you to embark on an immersive, transformative, and creatively styled hair journey.

JPAW HAIR SALON

Store Address: Shop B20-14, B2 Level, K11 Musea, 18 Salisbury Road, Tsim Sha Tsui

Reservation Phone: 2116 4864